Brains2Business Consulting
HELPING MEDTECH DELIVER VALUE TO CUSTOMERS
Why work with Brains2Business?
Update skills
enhance your team's skills in product management.
Resource fill
get an extra expert hand to get a job done.
Fresh eyes
get a fresh set of eyes on a particular challenge.
Effective commercialization and development of MEDTECH solutions
B2BC supports projects and initiatives, understanding the full product lifecycle context
RESEARCH
collect and analyze data to generate actionable insight
ANALYSIS
produce guidance and framework for decision making
DIRECTION
generate recommendations and fuel strategy formulation
EXECUTION
drive projects and turn ambitions into reality
ANCHORING
support the establishment of sustained efforts
Specialized in B2B and B2B2C models with particular experience in MEDTECH and other regulated industry.
Supporting the estalishment of structures and procedures that enable effective product management.
In-house partner or external consultant to companies of all sizes. Immersing ourselves in your situation and taking a holistic approach to solving your needs.
What you get
Advice and involvement tailored to your specific needs
PRODUCTS
PROMOTION
PROJECTS
PACKAGE CATEGORIES
What is your challenge?
Who we are
Brains2Business are relentlesly customer-centric in defining business opportunity and success.
Our approach is practical. We take a broad view and collaborate to create lasting impact with you.
We believe "product" is about the value as seen by customers and stakeholders, whether tangible hardware/software solutions, intangible services/experiences, or a combination.
Brains2business help companies deliver optimal solutions for continued success.
Peter C Gammelbo
- 25+ years experience with product management disciplines in leading international companies
- Integrated end-to-end solutions and advanced products
- Deep understanding of markets, customers, and value recipients
- Commercialization for B2B and B2B2Consumer business models
- LEAN, SAFe®, SCRUM
- MEDTECH, digital health and regulated industries
Engagement of collaborators for specialized insights and expertise
Packages / PM for a week
Do you need to get a specific task solved, but you do not have the resource? Do you need a fresh set of eyes on a challenge or opportunity? Are you swamped with running your business operations and lacking the bandwidth for strategic initiatives?
A quick boost
PM for a week is a booster pack, designed to inject ideas and practical problem solving for your product management challenges.
Customized
The agenda can be tailored for your specific needs, or it can follow the outlined structure.
Bang for the buck
The main purpose is to give you max output in a week of intense product managering, without the need for you to assign og hire dedicated resource.
Packages / Product discovery
How do you ensure that your business continues to stay relevant for customers, keep competitors at bay, and grow? Are your efforts based solely on experience and know-how or do you challenge the status quo? Do you ensure that your efforts are invested where impact is greatest, and that your offer matches the real needs of your customers and that it is viable in the marketplace - also in the long term?
Structured process
Product discovery is a structured process for understanding customer needs, defining the right problems to solve, and validating product ideas before moving forward with development.
Multi-step approach
Product discovery covers exploration, identification, ideation, and collaboration on a recommended scope and market approach.
Better outcome
The systematic and collaborative approach offer alternatives to habits and automatic thinking, and arrive at better and more sustainable solutions.
Packages / Customer mapping
Is your business working towards customers with many stakeholders and complex decision-making processes? Navigating the complex landscape of end-users, buyers, decision makers, and influencers through the lifetime of a product or service can be a daunting task, and if you do not have a clear map, you are likely to waste time and miss the most efficient path to achieving the best outcome.
Understand your customers
Customer mapping combines customer journey and stakeholder mapping into one simple framework that helps better understand and meet the needs of customers and key influencers, including who to address and how.
Engage your customers
Based on VoC and market research methods, the framework supports creation of the value proposition which is essential in articulating the unique value of your product or service.
Packages / Launch excellence
Did you ever hear the expression: "we don't launch products, they escape"?
New product introductions challenge many companies - large and small - and it can be hard to find the right balance between planning ahead and being responsive to change. Efforts to bring a new product to market are often hectic and stressful, and the amount of dependencies and unforeseen events can be overwhelming.
Structured approach
Launch excellence refers to the strategic approach and best practices that ensure the successful introduction of a product, service, or initiative into the market.
Maximize impact
The importance of launch excellence lies in how it maximizes the chances of a successful launch by understanding internal and external dependencies, as well as aligning teams, resources, and strategies effectively.
Collaborative and agnostic
Whether you use agile methods, waterfall model, or no model at all, Brains2Business can help.
Let's connect?
